Analyst/Senior Analyst, Strategy & Insights
CafeMedia is looking for a strategic, creative and analytical thinker to join our sales team! The Analyst/Senior Analyst, Strategy & Insights will be responsible for digging deep to craft compelling sales narratives using a variety of research tools and articulating insights into sales presentations. This role is perfect for a right and left-brained thinker who loves numbers and finding the story behind them. The person in this role will tackle a wide range of strategic initiatives that help grow our sales – audience insights, advertising trends, sales development, and much more. New graduates are encouraged to apply for Analyst-level role. This is an excellent opportunity to get broad experience in all aspects of marketing and digital media!
Responsibilities:
- Create compelling sales stories that show why we are a great partner for our advertisers and bring findings to life in client presentations
- Interpret and synthesize all syndicated, behavioral, and primary (qualitative and quantitative) data to uncover persuasive insights
- Partner with sales directors and sales development teams to understand client objectives and determine outreach approach
- Develop and share best practices and case studies that highlight the effectiveness of our advertising programs
- Keep the extended sales team updated on changes in the competitive landscape and disseminate relevant industry studies, advertiser trends, and findings in the trades
- Produce monthly reports from comScore metrics (covering our competitive set and core audiences) and update sales collateral
- Support custom research efforts and campaign analysis, from survey design to analysis of results to development of recommendations for advertisers
Requirements:
- Bachelor's Degree in Marketing, Business, Economics, Psychology, Sociology, Statistics, Communications, or related field
- 2+ years relevant experience in consulting, marketing, research or digital media; more recent grads welcome to apply for Analyst role
- Excellent analytical skills and ability to interpret patterns across multiple data sources and translate into sales stories
- Proficient in Excel and PowerPoint; Familiarity with large databases is a plus
- Familiarity with comScore, Qualtrics, SPSS, eMarketer, and other research tools is a plus. Experience with survey writing and analysis or ad effectiveness research is helpful
- Passion for marketing and insights
- Self-starter with a natural curiosity and enthusiasm for learning
- Exceptional communication skills, both written and oral
- Highly organized and strong attention to detail
- Ability work in a fast-paced, team-oriented environment and execute multiple projects simultaneously and independently
- To apply of with Questions contact Econ Alum Rachel Parkin at rparkin@cafemedia.com
- The ECO encourages you to include a cover letter and include why you want to work with data, why you've chosen CafeMedia, and what skills and abilities you bring to the job. Cover Letter and Resume checklists here.