Consumer Insight Companies

The Top 50 Company Profiles 

 

 1. Nielsen

U.S. Headquarters:

New York

CEO:

Dwight M. Barns, B.S., Miami University

 

Founded:

1923

U.S. Employees:

9,301

U.S. Revenue::

$3.6 B

% Change from 2014:

+5.6%

2015 Non-U.S. Revenue:

$2.6 B

Non-U.S. Revenue:

41.6%

 

2. IMS Health

U.S. Headquarters:

Danbury, CT

CEO:

Ari Bousbib, M.B.A., Columbia University

 

Founded:

1954

U.S. Employees:

3,100

U.S. Revenue:

$1.1 B

% Change from 2014:

+1.0%*

2015 Non-U.S. Revenue:

$1.8 B

Non-U.S. Revenue:

61.4%

 

3. Kantar

U.S. Headquarters:

New York

Chariman & CEO:

Eric Salama, M.S., University of London

 

 

Founded:

1993

U.S. Employees:

3,250

U.S. Revenue:

$973 M

% Change from 2014:

+0.9%

2015 Non-U.S. Revenue:

$2.7 B

Non-U.S. Revenue:

73.8%

 

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4. IRI

U.S. Headquarters:

Chicago

President & CEO:

Andrew Appel, M.B.A., University of Chicago

 

Chairman:

Richard H. Lenny, M.B.A., Northwestern University  

 

 

Founded:

1979

U.S. Employees:

1,350

U.S. Revenue:

$605 M

% Change from 2014:

+13.5%

2015 Non-U.S. Revenue:

$376 M

Non-U.S. Revenue:

38.3%

 

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5. Ipsos

U.S. Headquarters:

New York

President & CEO:

Didier Truchot, Economics, Pantheon-Sorbonne University

Chairman:

Pierre LeManh, M.B.A., Essec Business School

 

Founded:

1975

U.S. Employees:

2,127

U.S. Revenue:

$552 M

% Change from 2014:

0.0%*

2015 Non-U.S. Revenue:

$1.4 B

Non-U.S. Revenue:

72.1%

 

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6. Westat

U.S. Headquarters:

Rockville, MD

President & CEO:

James E. Smith, Ph.D., University of Southern California

 

Founded:

1963

U.S. Employees:

1,921

U.S. Revenue:

$491 M

% Change from 2014:

-2.0%

2015 Non-U.S. Revenue:

$18 M

Non-U.S. Revenue:

3.6%

 

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7. GFK

U.S. Headquarters:

New York

CEO:

Matthias Hartmann, B.A., University of Cooperative Education, Stuttgart, German

 

Founded:

1934

U.S. Employees:

1,025

U.S. Revenue:

$346 M

% Change from 2014:

-1.2%

2015 Non-U.S. Revenue:

$1.3 B

Non-U.S. Revenue:

79.6%

 

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8. comScore

U.S. Headquarters:

Reston, VA

President & CEO:

Serge Matta, M.B.A., American University

 

Founded:

1999

U.S. Employees:

890

U.S. Revenue:

$268 M

% Change from 2014:

+17.2%

2015 Non-U.S. Revenue:

$100 M

Non-U.S. Revenue:

27.3%

 

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9. The NPD Group

U.S. Headquarters:

Port Washington, NY

President & COO:

Karyn Schoenbart, B.A., University of Massachusetts

Chairman & CEO

Tod Johnson, M.S.I.A., Carnegie Mellon University

 

Founded:

1966

U.S. Employees:

975

U.S. Revenue:

$231 M

% Change from 2014:

+7.5%

2015 Non-U.S. Revenue:

$76 M

Non-U.S. Revenue:

24.9%

 

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10. J.D. Power**

U.S. Headquarters:

Westlake Village, CA

President:

Finbarr O'Neill, J.D., Fordham University Law School

 

Founded:

1968

U.S. Employees:

500

U.S. Revenue:

$181 M

% Change from 2014:

+2.6%

2015 Non-U.S. Revenue:

$93 M

Non-U.S. Revenue:

33.8% 

**Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

 

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11. ICF International

U.S. Headquarters:

Fairfax, VA

Chairman & CEO:

Sudhakar Kesavan, M.S., Massachusetts Institute of Technology

 

Founded:

1967

U.S. Employees:

865

U.S. Revenue:

$155 M

% Change from 2014:

+0.9%

2015 Non-U.S. Revenue:

$65 M

Non-U.S. Revenue:

29.5% 

 

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12. Decision Resources Group**

U.S. Headquarters:

Burlington, MA

Chairman & CEO:

Jon Sandler, M.B.A., Harvard

 

Founded:

1990

U.S. Employees:

500

U.S. Revenue:

$120 M

% Change from 2014:

+2.8% 

2015 Non-U.S. Revenue:

$47 M

Non-U.S. Revenue:

28.1% 

**Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

 

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13. Abt SRBI

U.S. Headquarters:

New York

   

President & CEO of Abt Associates:

Kathleen L. Flanagan, M.S., University of Rochester

President & CEO of Abt SRBI:

Michael Link, Ph.D., University of Southern California

   

 

Founded:

1965

U.S. Employees:

1,192

U.S. Revenue:

$119 M

% Change from 2014:

-6.2% 

2015 Non-U.S. Revenue:

$5.1 M

Non-U.S. Revenue:

4.1% 

 

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14. MaritzCX

 

 

U.S. Headquarters:

Lehi, UT

President & CEO:

Carine Clark, M.B.A., Brigham Young University

 

Founded:

1973

U.S. Employees:

650

U.S. Revenue:

$111 M

% Change from 2014:

-12.6% 

2015 Non-U.S. Revenue:

$40.2 M

Non-U.S. Revenue:

26.5%

 

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15. dunnhumby**

U.S. Headquarters:

Cincinnati, OH

CEO:

Simon Hay, B.A., University of Reading

 

Founded:

2001

U.S. Employees:

220

U.S. Revenue:

$110 M

% Change from 2014:

-13.1% 

2015 Non-U.S. Revenue:

$330 M

Non-U.S. Revenue:

75.0%

**Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

 

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16. Wood Mackenzie**

U.S. Headquarters:

New York

CEO:

Stephen Halliday, B.S., University of Edinburgh

 

Founded:

1973

U.S. Employees:

300

U.S. Revenue:

$109 M

% Change from 2014:

+5.3% 

2015 Non-U.S. Revenue:

$255 M

Non-U.S. Revenue:

70.0%

**Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

 

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17. Rentrak

U.S. Headquarters

Portland, OR

Vice Chairman & President:

William L. Livek, B.S., Southern Illinois University

 

Founded:

1977

U.S. Employees:

550

U.S. Revenue:

$98 M

% Change from 2014:

+32.3%

2015 Non-U.S. Revenue:

$17.5 M

Non-U.S. Revenue:

15.0 %

 

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18. National Research Corporation

U.S. Headquarters:

Lincoln, NE

CEO:

Michael D. Hays, B.S., University of Nebraska

 

Founded:

1981

U.S. Employees:

333

U.S. Revenue:

$84 M

% Change from 2014:

+5.5%

2015 Non-U.S. Revenue:

$5.2 M

Non-U.S. Revenue:

5.8%

 

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19. ORC International

U.S. Headquarters:

Princeton, NJ

CEO:

Simon Kooyman, M.B.A., Vlerick University

 

Founded:

1938

U.S. Employees:

278

U.S. Revenue:

$83 M

% Change from 2014:

-0.5%

2015 Non-U.S. Revenue:

$38 M

Non-U.S. Revenue:

31.8%

 

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20. Lieberman Research Worldwide

U.S. Headquarters:

Los Angeles, CA

Chairman & CEO:

David Sackman, B.A., University of California at Los Angeles

 

Founded:

1973

U.S. Employees:

498

U.S. Revenue:

$82 M

% Change from 2014:

6.6%

2015 Non-U.S. Revenue:

$37 M

Non-U.S. Revenue:

30.9%

 

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21. Market Strategies International

U.S. Headquarters:

Livonia, MI

CEO:

Rob Stone, Ph.D., Columbia University

 

Founded:

1989

U.S. Employees:

262

U.S. Revenue:

$69 M

% Change from 2014:

+0.3%

2015 Non-U.S. Revenue:

$1.6 M

Non-U.S. Revenue:

2.3%

 

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22. Burke

U.S. Headquarters:

Cincinnati, OH

President & CEO:

Jeff Miller, M.B.A., University of Cincinnati

 

Founded:

1931

U.S. Employees:

256

U.S. Revenue:

$66 M

% Change from 2014:

+22.8%

2015 Non-U.S. Revenue:

$8.1 M

Non-U.S. Revenue:

10.8%

 

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23. C Space**

U.S. Headquarters:

Boston, MA

CEO:

Charles Trevail, B.A., University of Durham

 

Founded:

1999

U.S. Employees:

333

U.S. Revenue:

$64 M

% Change from 2014:

+2.2%

2015 Non-U.S. Revenue:

$15 M

Non-U.S. Revenue:

19.5%

**Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

 

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24. Convergys**

U.S. Headquarters:

Cincinnati, OH

President & CEO:

Andrea J. Ayers, B.S., Louisiana State University

 

Founded:

1998

U.S. Employees:

250

U.S. Revenue:

$58 M

% Change from 2014:

+12.0%

2015 Non-U.S. Revenue:

$7 M

Non-U.S. Revenue:

10.8%

**Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

 

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25. Morpace Inc.

U.S. Headquarters:

Farmington Hills, MI

President & CEO:

Duncan Lawrence, M.B.A., Michigan State University

 

Founded:

1975

U.S. Employees:

197

U.S. Revenue:

$57 M

% Change from 2014:

+10.2%*

2015 Non-U.S. Revenue:

$7.2 M

Non-U.S. Revenue:

11.2%

**Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

 

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26. PRS IN VIVO

U.S. Headquarters:

Teaneck, NJ

CEO:

Scott Young, M.B.A., Northwestern University

 

Founded:

1972

U.S. Employees:

155

U.S. Revenue:

$46 M

% Change from 2014:

+3.3%

2015 Non-U.S. Revenue:

$41 M

Non-U.S. Revenue:

47.1%

 

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27. Service Management Group

U.S. Headquarters:

Kansas City, MO

Chairman & CEO:

Andy Fromm, B.A., Boston University

 

Founded:

1991

U.S. Employees:

276

U.S. Revenue:

$45 M

% Change from 2014:

+11.2%

2015 Non-U.S. Revenue:

$4.3 M

Non-U.S. Revenue:

8.6%

 

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28. YouGov

U.S. Headquarters:

Redwood City, CA

U.S. CEO & CFO:

David Porter, B.S., University of Florida

 

Founded:

2000

U.S. Employees:

140

U.S. Revenue:

$41 M

% Change from 2014:

+6.4%

2015 Non-U.S. Revenue:

$81 M

Non-U.S. Revenue:

66%

 

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29. SSRS 

U.S. Headquarters:

Media, PA

U.S. CEO & CFO:

Melissa J. Herrmann, M.A., University of Pennsylvania

 

Founded:

1983

U.S. Employees:

177

U.S. Revenue:

$40 M

% Change from 2014:

+7.4%

2015 Non-U.S. Revenue:

$0.9 M

Non-U.S. Revenue:

2.2%

 

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30. Directions Research

U.S. Headquarters:

Cincinnati, OH

Chairman of the Board:

Randy Brooks, M.B.A., University of Cincinnati

President:

Jim Lane, M.B.A., Northwestern University

 

Founded:

1998

U.S. Employees:

141

U.S. Revenue:

$40 M

% Change from 2014:

+12.5%

2015 Non-U.S. Revenue:

$0.0

Non-U.S. Revenue:

0.0%

 

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31. Hanover Research

U.S. Headquarters:

Arlington, VA

Chairman & Founder:

Peter Dodge, B.A., Washington and Lee Universityt

CEO:

Wesley Givens, B.A., Washington and Lee University

 

Founded:

2003

U.S. Employees:

300

U.S. Revenue:

$38 M

% Change from 2014:

+31.2%*

2015 Non-U.S. Revenue:

$1.7 M

Non-U.S. Revenue:

4.2%

 

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32. MarketCast

U.S. Headquarters:

Los Angeles, CA

CEO:

Henry Shapiro, M.B.A., Harvard Business School

 

Founded:

1985

U.S. Employees:

115

U.S. Revenue:

$36 M

% Change from 2014:

+20.6%

2015 Non-U.S. Revenue:

$17 M

Non-U.S. Revenue:

31.9%

 

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33. Phoenix Marketing International

U.S. Headquarters:

Rhinebeck, NY

Chairman & CEO:

Allen R. DeCotiis, Ph.D., Emory University

President:

Martha Rea, B.S., University of South Florida

   

 

Founded:

1999

U.S. Employees:

115

U.S. Revenue:

$34 M

% Change from 2014:

+12.5%

2015 Non-U.S. Revenue:

$2.3 M

Non-U.S. Revenue:

6.3%

 

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34. Radius Global Market Research

U.S. Headquarters:

New York

Managing Director:

Chip Lister, B.A., Temple University

 

Founded:

1960

U.S. Employees:

103

U.S. Revenue:

$32 M

% Change from 2014:

2.6% 

2015 Non-U.S. Revenue:

$0.8 M

Non-U.S. Revenue:

2.4%

 

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35. MarketVision Research

U.S. Headquarters:

Cincinnati, OH

President & CEO:

Tyler McMullen, M.B.A., University of Virginia

 

Founded:

1983

U.S. Employees:

130

U.S. Revenue:

$30 M

% Change from 2014:

-9.0% 

2015 Non-U.S. Revenue:

$0.0

Non-U.S. Revenue:

0.0%

 

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36. Informa Research Services

U.S. Headquarters:

Calabasas, CA

President:

Charles Miwa, M.B.A., University of Southern California

 

Founded:

1983

U.S. Employees:

180

U.S. Revenue:

$25 M

% Change from 2014:

-3.4%

2015 Non-U.S. Revenue:

$0.0

Non-U.S. Revenue:

0.0%

 

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37. LRA by Deloitte

U.S. Headquarters:

Horsham, PA

Managing Director:

Rob Rush, B.S., Cornell University

 

Founded:

1981

U.S. Employees:

315

U.S. Revenue:

$25 M

% Change from 2014:

0.0%

2015 Non-U.S. Revenue:

$8.3 M

Non-U.S. Revenue:

24.8%

 

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38. Cello Health**

U.S. Headquarters:

New York

Group COO:

Stephen Highley

 

Founded:

2004

U.S. Employees:

95

U.S. Revenue:

$24 M

% Change from 2014:

+31.7%

2015 Non-U.S. Revenue:

$72 M

Non-U.S. Revenue:

74.4%

**Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

 

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39. Kelton

U.S. Headquarters:

Culver City, CA

Cofounder & CEO:

Tom Bernthal, B.S., University of Wisconsin-Madison

Cofounder & President:

Gareth Schweitzer, B.A., McGill University

 

Founded:

2003

U.S. Employees:

84

U.S. Revenue:

$23 M

% Change from 2014:

+23.2%

2015 Non-U.S. Revenue:

$5.9 M

Non-U.S. Revenue:

20.1%

 

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40. KS&R

U.S. Headquarters:

Syracuse, NY

Chairman & President:

Rita L. Reicher, Ph.D., Yale University

 

Founded

1983

U.S. Employees:

170

U.S. Revenue:

$22 M

% Change from 2014:

-0.5%

2015 Non-U.S. Revenue:

$2.6 M

Non-U.S. Revenue:

10.6%

 

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41. NAXION

U.S. Headquarters:

Philadelphia, PA

President & CEO:

Susan Schwartz McDonald, Ph.D., University of Pennsylvania

 

Founded:

1911

U.S. Employees:

76

U.S. Revenue:

$20 M

% Change from 2014:

-2.3%

2015 Non-U.S. Revenue:

$0.0

Non-U.S. Revenue:

0%

 

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42. Gongos

U.S. Headquarters:

Auburn Hills, MI

   

President & CEO:

Camille Nicita, M.B.A., Wayne State University

 

Founded:

1991

U.S. Employees:

129

U.S. Revenue:

$20 M

% Change from 2014:

+4.5%

2015 Non-U.S. Revenue:

$1.6 M

Non-U.S. Revenue:

7.1%

 

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43. The Link Group

U.S. Headquarters:

Atlanta, GA

Cofounder & Partner:

Tom Pfeil, M.B.A., University of Texas at Austin

President:

Brad Camrud, M.S., Thunderbird School of Global Management

 

Founded:

1994

U.S. Employees:

60

U.S. Revenue:

$20 M

% Change from 2014:

+4.0%

2015 Non-U.S. Revenue:

$2.7 M

Non-U.S. Revenue:

11.5%

 

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44. Fors Marsh Group

U.S. Headquarters:

Arlington, VA

CEO:

Sean M. Marsh, Ph.D., George Mason University

 

Founded:

2002

U.S. Employees:

115

U.S. Revenue:

$20 M

% Change from 2014:

+23.2%

2015 Non-U.S. Revenue:

$0.0

Non-U.S. Revenue:

0%

 

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45. actûrus

U.S. Headquarters:

Farminton, CT

President:

Doug Guion

 

Founded:

1978

U.S. Employees:

70

U.S. Revenue:

$19 M

% Change from 2014:

+43.8%

2015 Non-U.S. Revenue:

$2.6 M

Non-U.S. Revenue:

11.7%

 

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46. Bellomy Research

U.S. Headquarters:

Winston-Salem, NC

   

CEO:

John Sessions, M.B.A., Wake Forest University

 

Founded:

1976

U.S. Employees:

120

U.S. Revenue:

$17 M

% Change from 2014:

-12.7% 

2015 Non-U.S. Revenue:

$0.0

Non-U.S. Revenue:

0%

 

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47. RTi Research

U.S. Headquarters:

Norwalk, CT

   

CEO:

David Rothstein, M.B.A., University of Rochester

 

Founded:

1979

U.S. Employees:

55

U.S. Revenue:

$17 M

% Change from 2014:

+6.1% 

2015 Non-U.S. Revenue:

$0.0

Non-U.S. Revenue:

0%

 

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48. Market Probe

U.S. Headquarters:

Milwaukee, WI

President & CEO:

T.R. Rao, Ph.D., Michigan State University

 

Founded:

1976

U.S. Employees:

60

U.S. Revenue:

$17 M

% Change from 2014:

-14.4% 

2015 Non-U.S. Revenue:

$22 M

Non-U.S. Revenue:

56.9% 

 

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49. Chadwick Martin Bailey

U.S. Headquarters:

Boston, MA

President & CEO:

Anne Bailey Berman, M.B.A., Boston University

 

Founded:

1984

U.S. Employees:

65

U.S. Revenue:

$15 M

% Change from 2014:

-9.1% 

2015 Non-U.S. Revenue:

$0.0

Non-U.S. Revenue:

0% 

 

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50. Public Opinion Strategies

U.S. Headquarters:

Alexandria, VA

Cofounder & Partner:

Bill McInturff, B.S., Boston University

 

Founded

1991

U.S. Employees:

31

U.S. Revenue:

$14 M

% Change from 2014:

-54.1% 

2015 Non-U.S. Revenue:

$0.0

Non-U.S. Revenue:

0% 

» DOWNLOAD THE FULL THE AMA GOLD REPORT


 

Most innovative Market Research Companies

 

Using an unaided awareness verbatim question, we ask respondents to list the three companies they considered to be most innovative.

2.       We then ask them to rank those firms from most to least innovative.

3.       Finally we ask another verbatim as to why they consider their number 1 ranked firm to be most innovative.

For this wave, using the aggregate of the 1-3 ranking question we developed a list of 991 companies in total, with 304 that received multiple mentions. From that list we have narrowed it down to the Top 50 for additional analysis. The goal of this avenue of inquiry is to glean insight on the drivers of perception around what makes a firm innovative in order to understand how MR firms are capitalizing on the idea of “innovation” to grow their businesses. We believe that this list, developed by our peers within the industry, is a true measure of how successfully these companies are using “innovation” to help drive brand awareness.

Due to issues around consolidation and multiple brands within a single entity (Kantar for instance with Millward Brown, TNS, Added Value, etc…) we are presenting the Top 50 in 2 ways: without brand rollups which is based solely on the companies mentioned with no consideration given to parent company ownership or affiliation, and with brand rollups, where we have consolidated all appropriate business entities under the parent brand.

Here is the Top 10, presented both ways:

Rank

Top 50 Without Rollups

Mentions

Rank

Combined Top 50 With Rollups

Mentions

1

BrainJuicer

400

 

1

BrainJuicer

400

2

Vision Critical

203

 

2

Kantar

305

3

Ipsos

202

 

3

IPSOS

221

4

GFK

142

 

4

Vision Critical

203

5

Google

133

 

5

GFK

142

6

TNS

126

 

6

Google

133

7

Nielsen

102

 

7

Nielsen

112

8

Millward Brown

80

 

8

InSites Consulting

74

9

InSites Consulting

74

 

9

Research Now

72

10

Research Now

72

 

10

Communispace

51

 

Source: https://www.ama.org/publications/MarketingNews/Pages/2016-ama-gold-top-50-report.aspx