Description
The U.S. Green Building Council (USGBC) is a nonprofit that established LEED (Leadership in Energy and Environmental Design), the most widely used green building program in the world. It is committed to a sustainable, prosperous future through LEED. Its vision is that buildings and communities will regenerate and sustain the health and vitality of all life within a generation. Its mission is to transform the way buildings and communities are designed, built, and operated, enabling an environmentally and socially responsible, healthy, and prosperous environment that improves the quality of life. Today, people can trust that LEED-certified buildings use less energy and water, avoid waste, save on maintenance costs, improve indoor air quality, offer comfort to their occupants, and impose less environmental burden on their community. They also know that they are in a building that enhances their health and wellness. USGBC’s educational content and events provide content that reinforces that Healthy People in Healthy Places equals a Healthy Economy
USGBC’s Conference and Events Event Sponsorship & Partnership Team’s Sales Development and Metrics Intern will help provide the data analysis and transfer and research required to establish a customer relationship management system. Their work will be critical in helping the Sponsorship & Exhibits team achieve two goals:
- Establish a prospect and customer database that provides a historical record essential for reporting and for creating a high-quality sales strategy.
- Provide a clear sponsorship strategy that leverages USGBC relationships (outside of Conferences & Events Sponsorship) as well as conference attendance.
A candidate with data management experience, and skill and interest in analysis focused on deriving actionable insights and implications, sales, and customer experience will have the most success and fun in this role. The Sales Development and Metrics Intern supports the Associate and Director, Event Sponsorship and Partnership as a key team member in the creation of an effective and viable CRM system.
This is an unpaid internship.
What You’ll Be Doing:
- Support Associate and Director, Event Sponsorship and Partnership in improvement and management of prospect databases and tracking.
- Support growing sponsorship program to include:
- Revisit Salesforce Needs Assessment (already conducted by Sponsorship team) in order to add necessary fields to Salesforce, making it more useful to the Sponsorship team.
- Ensuring that sponsorship sales and prospect data is input into Salesforce in a manner that will produce meaningful reports.
- Run reports to determine levels of engagement and historical path and inform future conference sales & prospect pipelines.
- Prospect research and identification.
- Adding a metrics-based lens that provides measure of value and ROI for sponsors.
- Provide lens of competitive activities, including sponsorship practices and benefits, sponsoring companies, and messaging, to team.
- Review conference attendee data and metrics for insights for Sponsorship Marketing materials.
- Work with C&E Registration specialist, Salesforce account team, the Sponsorship & Exhibition Team, and Marketing to determine best way to export attendee data as managed and provided by C&E data analytics, systems and KPI reporting into Salesforce.
- Cross-reference attendees against sponsor and prospect data for additional insights.
- Dimensionalize attendee and sponsorship data into personas and use Pardot to customize mailing lists. This will inform better pipeline and audience segmentation and enable more targeted campaigning.
- Assist with updating content for sales materials and marketing collateral and communicating to stakeholders.
- Research API’s and tools to best integrate and track critical sponsorship and exhibition information currently kept in Google Spreadsheets.
- To be determined: Use Google Analytics to identify ways to improve web-based metrics for sponsors.
- Ad hoc projects that support department objectives and as requested by management.
For more information and application instructions, see the link below!