CASE COMPETITION - HOW CAN WE MAKE OUR POISE PAD PACKAGING BETTER FOR FEMALE CONSUMERS?

Deliverables

Show us your redesign for the packaging around Poise incontinence pads. In your response, include detailed answers to the following questions:

  1. How can we redesign the packaging directly around the pad so that it is discrete before use and easily disposed of without anyone else noticing?
  2. Include visuals to help illustrate your idea. Anything from sketches to CAD renderings are acceptable, but they should be highly detailed. 
  3. State your age and gender.

Your idea must keep the product clean prior to use, and the product must be folded in the packaging. Top submissions will seek to make the product seem high-quality, tidy, and cleanly designed during its entire life cycle. 

 

NOTE: Please do not use Google Drive for your visuals.


Consider the typical use life for a pad:

• The customer purchases the product in shelf packaging in store

• Bring home

• Take product out of packaging OR remain in shelf packaging

• Transport to temporary location (gym locker, desk drawer, car, purse)

• Transport to bathroom

• Remove primary packaging

• Remove peel strip if necessary

• Place product in underwear, wear for varied duration

• Remove product

• Wrap in old primary packaging, if kept in purse

• Wrap in toilet paper

• Put in zip lock in purse

• Throw away without wrapping

  • Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity

Additional Materials:

Poise-pouches-1.jpg
Poise-pouches-2.jpg

Submit Now

Start Drafting Your Idea

https://www.mindsumo.com/contests/pad-packaging-design?utm_content=newsl...

Date: 
Tuesday, August 15, 2017