Alicia Baik

Office Address

Monroe Hall

Dissertation Title

Personalized Coupon Campaigns: Understanding and Directing Customers


Professor Simon Anderson (434) 924-3861, Professor Federico Ciliberto (434) 924- 6755, Professor Ken Elzinga (434) 924-6752

Fields of Interest

Marketing, Machine Learning, Empirical IO, Applied Microeconomics, Game Theory


Ph.D., Economics, University of Virginia, Expected May 2016
M.A., Economics, University of Virginia, May 2011
M.S., Foreign Service, Georgetown University, May 2008
B.A., Political Science, University of Minnesota, May 2005

Working Papers

Paid to Order: Poaching and Retaining Customers with Personalized Discounts (with Anderson and Larson)