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Deliverables
Considerations: This challenge is intended for the following:
- -Dog or cat owners only!
- -European solvers
- *Video submissions are preferred! This will impact prizes.
We are interested in ideas for the future of pet food. Specifically, answer the following:
- Do you have a dog or cat? Please describe how you currently feed your dog or cat. Include any relevant details about your relationship with your pet (ex: how often you see them; do they live indoors or outdoors; etc).
- How could technology affect the way we feed our pets? How could it affect what we feed them?
- What trends might impact the pet food industry?
- Envision it is 10 years from now. Describe how people will feed their dogs or cats.
- Which advertising channel (e.g. TV, social media, mobile ads, etc) are you most exposed to? Which channel has the biggest influence on you?
BONUS: Submit your submission as a video. This is our preferred type of submission and will impact ratings for the prize money. Please submit your video as a Youtube link or upload to the submission so that it does not require a download from Google drive. Reach out with questions!
- Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Submit Now
Start Drafting Your Idea
Date:
Tuesday, August 15, 2017